About Visit The Woodlands

Visit The Woodlands adopted its Mission Statement, its Vision Statement, its Purposes & Services, and Core Values in 2007 to direct its efforts in future years.

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Lakes in the woodlands

Mission Statement

To establish The Woodlands, Texas as a beautiful, lively, and welcoming destination recognized regionally, nationally and internationally for first-class business, convention and leisure travel.

About Mission Statement

Visit The Woodlands drives demand for The Woodlands as a travel destination, creates new revenue for businesses, and increases sales and hotel occupancy tax for The Woodlands Township’s general fund. Tax revenue generated by the tourism industry is invested back into improving The Woodlands’ infrastructure and programs.

Vision Statement

Visit The Woodlands is an energetic and innovative 501 (c) (6) organization of talented and dedicated professionals who fulfill the our Mission Statement by setting high-performance standards, expectations and goals. We work with the community to create and maintain productive public and private partnerships while serving as a reliable and credible source for The Woodlands’ tourism industry.

Purposes & Services

  • Provide leadership for the tourism industry in The Woodlands, coordinating activities, encouraging marketing programs and projecting an appealing image on behalf of The Woodlands.
  • Drive the destination of The Woodlands to meeting professionals, business travelers, tour operators and individual visitors.
  • Represent hotels, facilities, attractions, restaurants, retail centers and other providers who serve visitors.
  • Market transportation in The Woodlands including The Woodlands Waterway Trolleys and the Waterway Cruisers.
  • Provide an array of services to meeting planners in developing tours into The Woodlands, including suggested itineraries and overnight accommodations.
  • Support key signature events that promote and highlight The Woodlands as a destination for overnight stays.
  • Help visitors save time and energy in looking for tourism opportunities in The Woodlands and Greater Houston area by providing visitor services.
  • Work with regional partners in promoting The Woodlands as an ideal location to visit and spend the night.
  • Develop and support training initiatives for hospitality employees in The Woodlands.

Core Values

  • Equal Opportunity Employer
  • Be Consistent and Fair in Business Relations
  • Initiate and Implement Cooperative Efforts
  • Promote and Encourage Collaboration
  • Practice and Execute Initiative and Innovation
  • Practice Budget Responsibility
  • Extend and Share Expertise
  • Work with Integrity in Open Records/Open Meetings Environment
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